Where to shoot a fashion campaign in Europe
Europe gives you a place for almost any picture. Malta belongs on the shortlist when a brief needs several looks in one or two days, with a small unit and a simple production.
001 By place
001Italy
Italy suits classic glamour: the Amalfi Coast, Capri, Lake Como, Puglia and Sicily.
002France
France suits couture and city pictures in Paris, and villa and coast pictures on the Riviera.
003Greece
Greece suits white island architecture and bright sea.
004Spain
Spain suits villas in Mallorca, Moorish cities in Andalusia and winter warmth in the Canary Islands.
005Malta
Malta suits a brief with several looks. Mdina and Valletta give you baroque stone, San Anton Gardens and Buskett give you gardens and woodland, and St Peter's Pool and Fomm ir-Riħ give you coast, most of them 15 to 45 minutes apart.
002 When to choose Malta
001Several looks in one or two days
Malta is small, so two or three looks in a day is realistic.
002An Italian or Mediterranean look
Malta has stood in for Rome and Elba on film. Read more on Malta as Italy.
003Spring and summer collections in winter
Winter days run at about 15 to 17°C, with about 10 hours of daylight. Read more on Europe in winter.
004A production in English
English is an official language, and Malta is in the EU and the euro zone.
003 Questions
Where should I shoot a fashion campaign in Europe?
It depends on the picture. Italy suits classic glamour, Paris suits couture, Greece suits white island architecture, and Spain suits villas and landscape. Malta belongs on the shortlist when a brief needs baroque stone, gardens and rock coast in one or two days, because most locations are 15 to 45 minutes apart and English is an official language.
Which Mediterranean island is best for a fashion shoot?
Choose Sicily for grand palazzi and Etna, Mallorca for villas and coves, and the Greek islands for white architecture. Choose Malta for several looks on one small island: baroque cities, formal gardens, harbours and rock coast within short drives, and mild winters for shooting spring and summer collections.
Where in Europe can I shoot a fashion campaign in winter?
The Canary Islands are the warmest choice, at about 20 to 22°C. Malta, Sicily and Mallorca run at about 14 to 17°C. Malta suits a brief with several looks, because most locations are 15 to 45 minutes apart.
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